{"id":199,"date":"2024-06-05T01:34:00","date_gmt":"2024-06-04T23:34:00","guid":{"rendered":"https:\/\/dencre-et-de-mots.com\/?page_id=199"},"modified":"2024-09-05T03:07:19","modified_gmt":"2024-09-05T01:07:19","slug":"article-une-page-dhistoire-pour-un-peu-plus-de-savoirs","status":"publish","type":"page","link":"https:\/\/dencre-et-de-mots.com\/index.php\/article-une-page-dhistoire-pour-un-peu-plus-de-savoirs\/","title":{"rendered":"UN BRIN DE SAVOIR ET DE LECTURE &#8230;"},"content":{"rendered":"\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" src=\"https:\/\/dencre-et-de-mots.com\/wp-content\/uploads\/2024\/06\/Art.-une-page-dhistoire-1024x768.jpg\" alt=\"\" class=\"wp-image-621\" style=\"aspect-ratio:4\/3;object-fit:cover\" srcset=\"https:\/\/dencre-et-de-mots.com\/wp-content\/uploads\/2024\/06\/Art.-une-page-dhistoire-1024x768.jpg 1024w, https:\/\/dencre-et-de-mots.com\/wp-content\/uploads\/2024\/06\/Art.-une-page-dhistoire-300x225.jpg 300w, https:\/\/dencre-et-de-mots.com\/wp-content\/uploads\/2024\/06\/Art.-une-page-dhistoire-768x576.jpg 768w, https:\/\/dencre-et-de-mots.com\/wp-content\/uploads\/2024\/06\/Art.-une-page-dhistoire-1536x1152.jpg 1536w, https:\/\/dencre-et-de-mots.com\/wp-content\/uploads\/2024\/06\/Art.-une-page-dhistoire-900x675.jpg 900w, https:\/\/dencre-et-de-mots.com\/wp-content\/uploads\/2024\/06\/Art.-une-page-dhistoire-500x375.jpg 500w, https:\/\/dencre-et-de-mots.com\/wp-content\/uploads\/2024\/06\/Art.-une-page-dhistoire.jpg 2000w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"has-large-font-size\"><strong><em>L&rsquo;imprimerie est l&rsquo;artillerie de la pens\u00e9e<\/em><\/strong>&#8230;<br><strong><em>L&rsquo;imprimerie est \u00e0 l&rsquo;\u00e9criture ce que l&rsquo;\u00e9criture avait \u00e9t\u00e9 aux hi\u00e9roglyphes:<br>Elle a fait faire un second pas \u00e0 la pens\u00e9e.<\/em><\/strong><br><br>Antoine de Rivarol, <em>Maximes, pens\u00e9es et paradoxes<\/em><\/p>\n<\/blockquote>\n\n\n\n<p class=\"has-drop-cap has-larger-font-size\"><br><strong>H<\/strong>istoriquement, la pratique du <em>Copywriting<\/em> et du <em>Contentwriting<\/em> remonte \u00e0 l\u2019\u00e9poque moderne, d\u00e8s le milieu du XV<sup>e <\/sup>si\u00e8cle, au moment m\u00eame de la cr\u00e9ation de l\u2019imprimerie par Gutenberg, vers 1450, \u00e0 Mayence en Allemagne. <br><br>Cela se traduit alors par la technique et la volont\u00e9 de diffuser des contenus \u00e9ditoriaux et informatifs gr\u00e2ce aux mots et \u00e0 la mise en page soign\u00e9e des maisons d\u2019\u00e9dition et d\u2019impression (accompagn\u00e9s d\u2019estampes, de lettrines, de titres, de contenus aux sujets vari\u00e9s). <br><br>Le but premier est alors de faire vendre les gazettes, les journaux et les livres au plus grand nombre.<\/p>\n\n\n\n<p class=\"has-larger-font-size\">Plus r\u00e9cemment, la pratique du <em>Copywriting<\/em> et du <em>Contentwriting<\/em> s\u2019illustre au cours du si\u00e8cle pr\u00e9c\u00e9dent \u00e0 travers les id\u00e9ologies de propagande d\u00e9velopp\u00e9es dans le domaine politico-militaire (propagandes nazi, culture communiste, illustration de l\u2019homme et de son pouvoir&#8230;). <br><br>Puis, ces deux techniques de communication se sont consid\u00e9rablement expans\u00e9es au tournant des ann\u00e9es 1950, sous l\u2019impulsion grandissante de la publicit\u00e9 (magasines, mode, luxe, consommation de masse, biens de services); <br><br>Et enfin sous l\u2019av\u00e8nement de l\u2019\u00e9v\u00e9nementiel, du marketing digital et de l\u2019essor de la culture, du patrimoine et de la culture de masse populaire.<br><\/p>\n\n\n\n<p class=\"has-larger-font-size\">Ces deux m\u00e9tiers, encore m\u00e9connus du grand public, tendent \u00e0 se d\u00e9velopper num\u00e9riquement depuis les ann\u00e9es 2015 par un grand nombre d\u2019entreprises (Start-up, PME, National et International Trust and Holding). <br><br>V\u00e9ritablement novateurs sur la sc\u00e8ne des nouveaux m\u00e9tiers d\u2019avenir, l\u2019art du <em>Copywriting, <\/em>du <em>Contentwriting et <\/em>du <em>Storytelling <\/em>forment des atouts indispensables \u00e0 la r\u00e9alisation de vos objectifs men\u00e9s avec talent, prestige et passion.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>L&rsquo;imprimerie est l&rsquo;artillerie de la pens\u00e9e&#8230;L&rsquo;imprimerie est \u00e0 l&rsquo;\u00e9criture ce que l&rsquo;\u00e9criture avait \u00e9t\u00e9 aux hi\u00e9roglyphes:Elle a fait faire un second pas [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":{"0":"post-199","1":"page","2":"type-page","3":"status-publish","5":"col-md-12"},"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/dencre-et-de-mots.com\/index.php\/wp-json\/wp\/v2\/pages\/199","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dencre-et-de-mots.com\/index.php\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/dencre-et-de-mots.com\/index.php\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/dencre-et-de-mots.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/dencre-et-de-mots.com\/index.php\/wp-json\/wp\/v2\/comments?post=199"}],"version-history":[{"count":18,"href":"https:\/\/dencre-et-de-mots.com\/index.php\/wp-json\/wp\/v2\/pages\/199\/revisions"}],"predecessor-version":[{"id":1487,"href":"https:\/\/dencre-et-de-mots.com\/index.php\/wp-json\/wp\/v2\/pages\/199\/revisions\/1487"}],"wp:attachment":[{"href":"https:\/\/dencre-et-de-mots.com\/index.php\/wp-json\/wp\/v2\/media?parent=199"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}